To be a financial institution that is universal, respected and has high market value; a financial institution that provides extensive, reliable service everywhere in the US and the world at the same quality, and meets the needs of every segment; a financial institution that sees human resources as its most valuable asset; a financial institution that continuously makes a difference and creates value in a way that befits its deep-rooted past; a financial institution that promises more from a financial institution at every stage and serves as a model for its competitors.

To be a financial institution that understands customer needs and expectations, thereby offering them the best solutions and value recommendations from the most appropriate channel; a financial institution that brings to every segment of society a wide range of products and services in the fastest, most effective way through its extensive network of branches and alternative distribution channels; a financial institution that operates with profitability and productivity at global standards by recognizes its ethical values and social responsibility; a financial institution that holds customer satisfaction to be more important than anything else.